Insight-ful case studies
The choice of consultant was instrumental to the success of the project and something all of the group agreed we had got right.
Louise, MAG
01
Audience insight to develop a new fundraising strategy
MAG wanted to develop a new fundraising strategy that would help double its income over five years.
The team recognised they had a gap in their insight, and understood they needed to know more about their supporters if they were to achieve their goal.
Together, Insight-ful and MAG agreed a mix of workshops, surveys and focus groups to uncover its audience insights.
Using the results, Insight-ful worked to research and define MAG’s fundraising supporter target audience.
Through the creation of pen portraits, Insight-ful helped the team really visualise its audience in a new way, which could easily translate across fundraising and communications.
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Working together, Insight-ful and MAG developed a successful fundraising strategy that was specifically targeted to its newly defined audience groups.
MAG was very positive with this outcome and the team was able to put the new insight to use very quickly.
02
Contracted insight agency
Cats Protection uses Insight-ful to improve its evidence gathering, insight and research for multiple innovation cycles.
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Using a mix of surveys, 1-2-1 and group interviews, as well as product and concept testing, Insight-ful carries out supporter, competitor, market, qualitative and quantitative research for all the Cats Protection innovation projects.
Jonathan is great to work with and what really stands out to me is his flexibility, from quoting to pivoting the brief at short notice. His agility has been exceptionally useful.
Meriam, Cats Protection
03
Printed evaluation survey to meet specific user needs
Insight-ful has learnt that our audience responds completely differently to any other, and they always welcome the huge number of responses to our surveys.
Emma, Macular Society
The Macular Society has used Insight-ful for many insight projects over a period of years and recognised that Insight-ful has developed a good understanding of its unique needs as a sight-loss charity.
When it came to running its impact and evaluation surveys, Insight-ful understood that many Macular Society service users would find it more accessible to fill out a paper survey, due to sight restrictions.
Insight-ful created scanning software and invested in equipment that would digitally read thousands of returned paper responses. The process has allowed the costs of the survey analysis to be kept low and ensures the Macular Society and its service users continue to build strong communications.
04
Fundraising lottery strategy
Insight-ful developed the fundraising lottery strategy for London's Air Ambulance Charity.
The outcome suggested new recruitment channels, audiences, marketing plans as well as product developments and changes to the prize structure.
This resulted in an almost instant reduction of player attrition and increase in net profit.
05
Supporter analysis to identify target audiences
Insight-ful analysed Make-A-Wish UK's entire supporter database to create a series of interactive supporter dashboards.
This enabled Make-a-Wish UK to really interrogate its supporter data.
Insight-ful then worked towards defining and identifying Make-A-Wish UK's fundraising target audiences, by speaking with specific groups across the country.
Jonathan digs deep to uncover real, actionable insights that make all the difference to shifting results.